In a word, no and here’s why. Too many guides try to keep their prices low and their number of properties high and then hope their members don't notice the low ROI (Return on Investment). It's a numbers game and they make their money on volume. The very concept of ROI is that the greater an investment, which is wisely spent, the greater the return. Our goal will be to provide a high return for our members and in order to do this a proper amount must be invested.
Here's a case in point: A few years back a small state decided to create a B&B association. When they told us about their plans, I asked if they’d already set their annual rates and they assured me they had set the rates so low that anyone could afford to join. I shook my head as now they had no money for marketing. So, they created a guide for the traveling public but because they didn’t charge enough, they couldn’t properly promote it to the potential guests. This is like only saving enough money to buy a car but having no money to put gas in the tank – it’s crazy. The better question is will our guide provide a better value than our competitors and that answer is a resounding “Yes!” Unlike other guides, The Moriah Collection will utilize an aggressive marketing strategy and large advertising budgets in order to compete with the OTA’s.